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Video script

Structure a video around the first eight seconds, because that is where most of the audience decides to leave.

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Previewbalanced layout · midnight theme
Video titleProductionMusic and pacingGraphicsB-roll neededCall to actionWhere to goWhat to do nextPayoffThe one thing to rememberDeliver the promiseBodyBeat 3 — point and proofBeat 2 — point and proofBeat 1 — point and proofSetupWhat we will coverContext in 20 secondsHook — first 8 secondsWhy keep watchingThe tensionThe promise

What is inside

  • Video title
  • Hook — first 8 seconds
  • The promise
  • The tension
  • Why keep watching
  • Setup
  • Context in 20 seconds
  • What we will cover
  • Body
  • Beat 1 — point and proof
  • Beat 2 — point and proof
  • Beat 3 — point and proof
  • Payoff
  • Deliver the promise
  • The one thing to remember
  • Call to action
  • What to do next
  • Where to go
  • Production
  • B-roll needed
  • Graphics
  • Music and pacing

Make it yours

Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.

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