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Strategy24 topics

Value proposition

Connect what customers are actually trying to get done to what your product does about it.

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Previewbalanced layout · clean theme
Value propositionThe sentenceFor [who] who [need], we [do]unlike [alternative]Gain creatorsWhat is measurableHow we create each gainPain relieversProof it worksHow we remove each painProducts and servicesSupporting servicesCore offeringGainsWhat they would pay more forWhat would delight themWhat they hope forPainsWhat is embarrassingWhat is riskyWhat is slowCustomer jobsSocial jobEmotional jobFunctional job

What is inside

  • Value proposition
  • Customer jobs
  • Functional job
  • Emotional job
  • Social job
  • Pains
  • What is slow
  • What is risky
  • What is embarrassing
  • Gains
  • What they hope for
  • What would delight them
  • What they would pay more for
  • Products and services
  • Core offering
  • Supporting services
  • Pain relievers
  • How we remove each pain
  • Proof it works
  • Gain creators
  • How we create each gain
  • What is measurable
  • The sentence
  • For [who] who [need], we [do] unlike [alternative]

Make it yours

Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.

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