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User persona
A persona built from evidence rather than imagination — including the line most personas miss: what would make this person leave.
Previewbalanced layout · pastel theme
What is inside
- Persona name
- Context
- Role and seniority
- Team size
- A day in their week
- Goals
- What success looks like for them
- What they are measured on
- Frustrations
- What wastes their time
- What makes them look bad
- What they have given up on
- How they decide
- Who else is involved
- What convinces them
- What kills a deal
- Tools they use
- What they open daily
- What they tolerate
- What they love
- EvidenceCite the source. A persona with no evidence is a mood board.
- Interview quotes
- Support tickets
- Usage data
- Why they would leave
- The moment it stops being worth it
Make it yours
Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.
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