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SWOT analysis

The classic four-quadrant scan, extended with the question most SWOTs skip: what are we actually going to do about it?

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SWOT analysisSo what?Hedge against this threatBet on this opportunityFix this weakness firstPlay to this strengthThreatsConcentration riskRegulatory or platform riskCompetitors closing the gapOpportunitiesPartnerships within reachUnderserved segmentsShifts in the marketWeaknessesThings customers complain aboutGaps in skills or capacityWhere we consistently loseStrengthsProof we can point toAssets others cannot copy quicklyWhat we do better than anyone

What is inside

  • SWOT analysis
  • Strengths
  • What we do better than anyone
  • Assets others cannot copy quickly
  • Proof we can point to
  • Weaknesses
  • Where we consistently lose
  • Gaps in skills or capacity
  • Things customers complain about
  • Opportunities
  • Shifts in the market
  • Underserved segments
  • Partnerships within reach
  • Threats
  • Competitors closing the gap
  • Regulatory or platform risk
  • Concentration risk
  • So what?
  • Play to this strength
  • Fix this weakness first
  • Bet on this opportunity
  • Hedge against this threat

Make it yours

Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.

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