Skip to content
UntanglingCollaborative mind maps
Start free
All templates
Marketing27 topics

Social media plan

Pick the platforms you can actually sustain, decide what you post there, and define what a good week looks like.

Use this template
Previewbalanced layout · candy theme
Social planMeasurementWhat we ignoreProfile clicksSaves and sharesReachCadenceWho repliesWho writesPosts per weekFormatsLong-form threadVideoCarouselShort textContent pillarsCustomer storiesPoint of viewShow the workTeachPlatformsNot doingSecondary — repurposedPrimary — where our audience isWhy we are hereWhat success looks likeAwareness or support or hiring

What is inside

  • Social plan
  • Why we are here
  • Awareness or support or hiring
  • What success looks like
  • Platforms
  • Primary — where our audience is
  • Secondary — repurposed
  • Not doing
  • Content pillars
  • Teach
  • Show the work
  • Point of view
  • Customer stories
  • Formats
  • Short text
  • Carousel
  • Video
  • Long-form thread
  • Cadence
  • Posts per week
  • Who writes
  • Who replies
  • Measurement
  • Reach
  • Saves and shares
  • Profile clicks
  • What we ignore

Make it yours

Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.

Use this template