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Marketing30 topics

SEO strategy

Clusters, intent, technical health and the honest question of which terms a site of your authority can actually win.

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Previewbalanced layout · blueprint theme
SEO strategyLinksWhat we will not doPartnershipsDigital PRContent operationsWho writesRefresh cyclePublishing cadenceTechnicalSchemaInternal linkingCore Web VitalsCrawl and indexWinnable nowLong-tail entry pointsLow difficulty, real volumeIntent mixNavigationalTransactionalCommercialInformationalTopic clustersPillar 3 and its spokesPillar 2 and its spokesPillar 1 and its spokesWhere we standCurrent rankingsPages indexedDomain authority

What is inside

  • SEO strategy
  • Where we stand
  • Domain authority
  • Pages indexed
  • Current rankings
  • Topic clusters
  • Pillar 1 and its spokes
  • Pillar 2 and its spokes
  • Pillar 3 and its spokes
  • Intent mix
  • Informational
  • Commercial
  • Transactional
  • Navigational
  • Winnable nowBe honest about authority. Head terms are not winnable in year one.
  • Low difficulty, real volume
  • Long-tail entry points
  • Technical
  • Crawl and index
  • Core Web Vitals
  • Internal linking
  • Schema
  • Content operations
  • Publishing cadence
  • Refresh cycle
  • Who writes
  • Links
  • Digital PR
  • Partnerships
  • What we will not do

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