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Lean canvas
A one-page startup plan built around the problem rather than the solution — designed to be filled in before you build anything.
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What is inside
- Lean canvas
- ProblemWrite the problem before the solution. If you cannot, you have a solution looking for a problem.
- Top three problems
- How they solve it today
- Why that is unsatisfying
- Customer segments
- Target customer
- Early adopters
- Who to ignore for now
- Unique value proposition
- Single clear message
- The high-level concept
- Why it is different
- Solution
- Feature for problem 1
- Feature for problem 2
- What we will not build
- Channels
- Free channels
- Paid channels
- Which we can test this month
- Revenue streams
- Pricing model
- Lifetime value
- Gross margin
- Cost structure
- Customer acquisition cost
- Fixed costs
- Burn rate
- Key metrics
- The one number that matters
- Leading indicators
- Unfair advantage
- What cannot be copied
- What could be copied tomorrow
Make it yours
Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.
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