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Strategy30 topics

Go-to-market plan

How a product reaches its first thousand customers — segment, message, motion and the metric that proves it works.

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Go-to-marketMetricsPayback periodConversion by stagePipelineEnablementCase studiesObjection handlingDemo scriptChannelsCommunityOutboundPartnershipsContent and searchPricing and packagingDiscount policyExpansion pathEntry priceSales motionWhere the handoff sitsAssistedSelf-servePositioningProof pointsThe alternative we replaceCategory we compete inTarget segmentWho signs offBuying triggerIdeal customer profile

What is inside

  • Go-to-market
  • Target segment
  • Ideal customer profile
  • Buying trigger
  • Who signs off
  • Positioning
  • Category we compete in
  • The alternative we replace
  • Proof points
  • Sales motion
  • Self-serve
  • Assisted
  • Where the handoff sits
  • Pricing and packaging
  • Entry price
  • Expansion path
  • Discount policy
  • Channels
  • Content and search
  • Partnerships
  • Outbound
  • Community
  • Enablement
  • Demo script
  • Objection handling
  • Case studies
  • Metrics
  • Pipeline
  • Conversion by stage
  • Payback period

Make it yours

Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.

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