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Strategy29 topics

Customer journey

Every stage from first hearing about you to telling someone else, with the moments where people actually drop out.

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Customer journeyAdvocacyHow we make it easyWhere they talk about itWhy they recommend usRetentionRenewal conversationWarning signsRecurring valueOnboardingHabit formedTeam invitedFirst successPurchaseApproval chainFriction in checkoutTrigger to buyTrialWhere they get stuckThe moment it clicksFirst five minutesConsiderationWho else is involvedObjectionsWhat they compare us toAwarenessFirst impressionWhat they already believeHow they hear about us

What is inside

  • Customer journey
  • Awareness
  • How they hear about us
  • What they already believe
  • First impression
  • Consideration
  • What they compare us to
  • Objections
  • Who else is involved
  • Trial
  • First five minutes
  • The moment it clicks
  • Where they get stuck
  • Purchase
  • Trigger to buy
  • Friction in checkout
  • Approval chain
  • Onboarding
  • First success
  • Team invited
  • Habit formed
  • Retention
  • Recurring value
  • Warning signs
  • Renewal conversation
  • Advocacy
  • Why they recommend us
  • Where they talk about it
  • How we make it easy

Make it yours

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