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Content plan

Pillars, formats and a publishing rhythm — so the calendar fills itself instead of needing a new idea every Monday.

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Content planMeasurementWhat we ignoreWhat good looks likePipelinePublishedScheduledIn reviewDraftingRhythmQuarterlyMonthlyWeeklyFormatsNewsletterVideoShort-formLong-formPillarsPillar 3 — proof it worksPillar 2 — how we think about itPillar 1 — the problem spaceAudienceWhere they readWhat they are trying to doWho we are writing for

What is inside

  • Content plan
  • Audience
  • Who we are writing for
  • What they are trying to do
  • Where they read
  • Pillars
  • Pillar 1 — the problem space
  • Pillar 2 — how we think about it
  • Pillar 3 — proof it works
  • Formats
  • Long-form
  • Short-form
  • Video
  • Newsletter
  • Rhythm
  • Weekly
  • Monthly
  • Quarterly
  • Pipeline
  • Drafting
  • In review
  • Scheduled
  • Published
  • Measurement
  • What good looks like
  • What we ignore

Make it yours

Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.

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