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Competitor analysis

Map the field honestly — including the competitor most teams forget, which is the customer doing nothing at all.

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Previewbalanced layout · professional theme
Competitor analysisOur positionThe wedgeWhat we concedeWhat we win onPricingWhere they discountTheir entry priceTheir modelWhere they are weakSlow to changeIgnored segmentsCommon complaintsWhere they are strongBrand and trustDistributionProductIndirect competitorsDoing nothingSpreadsheets and emailAdjacent toolsDirect competitorsCompetitor CCompetitor BCompetitor A

What is inside

  • Competitor analysis
  • Direct competitors
  • Competitor A
  • Competitor B
  • Competitor C
  • Indirect competitorsStatus quo wins more deals than any rival. Treat it as a competitor.
  • Adjacent tools
  • Spreadsheets and email
  • Doing nothing
  • Where they are strong
  • Product
  • Distribution
  • Brand and trust
  • Where they are weak
  • Common complaints
  • Ignored segments
  • Slow to change
  • Pricing
  • Their model
  • Their entry price
  • Where they discount
  • Our position
  • What we win on
  • What we concede
  • The wedge

Make it yours

Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.

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