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Strategy36 topics
Business model canvas
The nine blocks of a business on one canvas — who you serve, what you charge, and what it costs to deliver.
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What is inside
- Business model
- Customer segments
- Who we serve first
- Who we serve next
- Who we deliberately do not serve
- Value proposition
- The job they hire us for
- What they use today
- Why ours is better
- Channels
- How they find us
- How they buy
- How they get support
- Customer relationships
- Self-serve or assisted
- Onboarding
- What keeps them
- Revenue streams
- What we charge for
- Pricing model
- What we give away
- Key resources
- People
- Technology
- Brand and data
- Key activities
- What we must be excellent at
- What we can be adequate at
- Key partners
- Who we depend on
- What they get from us
- Concentration risk
- Cost structure
- Fixed costs
- Variable costs
- What scales badly
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