All templates
Marketing20 topics
Brand positioning
Category, audience, difference and proof — the four decisions everything else in marketing depends on.
Previewbalanced layout · midnight theme
What is inside
- Positioning
- Category
- What we say we are
- What we are compared to
- What frame helps us
- Audience
- Who we are for
- Who we are not for
- Difference
- What only we do
- Why it is hard to copy
- Proof
- Evidence
- Customers who vouch
- Numbers we can publish
- Personality
- How we sound
- How we never sound
- The statement
- For … who … we are the … that …
Make it yours
Using a template creates an independent copy in your workspace. Edit, restructure or delete anything — the original stays put.
Use this template